Social Media Monitoring Workflows: AI-Powered Brand Intelligence

Schedule Trigger (Daily 6 AM)
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Search Reddit API (keywords + subreddits)
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Filter by Date (last 24 hours)
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AI Relevance Classification
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Sentiment & Intent Analysis
     ↓
Aggregate Weekly Summary
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Generate AI Digest
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Send via Email/Slack

{
  "keywords": ["your-brand", "yourbrand", "your brand"],
  "subreddits": [
    "entrepreneur",
    "smallbusiness",
    "SaaS",
    "startups",
    "technology"
  ],
  "exclude": ["meme", "joke"],
  "min_upvotes": 5,
  "lookback_hours": 24
}

{
  "keywords": ["competitor-name", "alternative to X"],
  "subreddits": ["relevant-industry-subs"],
  "track_sentiment": true,
  "capture_complaints": true
}

{
  "keywords": ["workflow automation", "no-code", "AI agents"],
  "subreddits": ["technology", "Futurology"],
  "min_comments": 10,
  "rising_only": true
}

Analyze this Reddit post for relevance to [Company Name],
a [product description].

Post Title: {{title}}
Subreddit: {{subreddit}}
Content: {{body}}
Comments: {{top_comments}}

Classify as:
1. DIRECT_MENTION - Explicitly mentions our brand
2. COMPETITOR_MENTION - Mentions competitor
3. PROBLEM_FIT - Describes problem we solve
4. INDUSTRY_DISCUSSION - Relevant industry topic
5. NOT_RELEVANT - False positive, skip

If relevant, also provide:
- sentiment: positive/neutral/negative
- intent: seeking_solution/sharing_experience/asking_question/complaint
- opportunity: sales_lead/support_needed/content_idea/partnership
- urgency: high/medium/low
- summary: one-sentence summary

📊 WEEKLY SOCIAL INTELLIGENCE DIGEST
December 20-26, 2025

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📈 OVERVIEW
• Total mentions: 47
• Direct brand mentions: 8
• Competitor mentions: 15
• Problem-fit discussions: 24
• Overall sentiment: 72% positive

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

🔥 HOT MENTIONS (Action Required)

1. r/entrepreneur - "Best workflow automation tools 2026?"
   ↳ 234 upvotes, 89 comments
   ↳ Sentiment: Seeking recommendations
   ↳ Our mention: Mentioned positively by 2 users
   ↳ Action: Consider adding official response
   [View Thread →]

2. r/SaaS - "[Company] vs Competitor comparison"
   ↳ 156 upvotes, 67 comments
   ↳ Sentiment: Mixed, concerns about pricing
   ↳ Opportunity: Address pricing objections
   [View Thread →]

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

🆚 COMPETITOR INTELLIGENCE

Competitor A:
• Mentions: 8 (↑ from 5 last week)
• Sentiment: 45% positive, 30% negative
• Common complaints: "Complex setup", "Expensive"
• Opportunity: Target frustrated users

Competitor B:
• Mentions: 7 (↓ from 12 last week)
• Sentiment: 60% positive
• Praise for: "Customer support"
• Learn from: Support approach

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

💡 CONTENT OPPORTUNITIES

1. "How do I automate X without coding?"
   ↳ 3 similar questions this week
   ↳ Content idea: Tutorial video/blog post

2. "What's the difference between RPA and AI automation?"
   ↳ Frequently asked in r/technology
   ↳ Content idea: Comparison guide

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

📊 TREND WATCH

Rising topics:
• "AI agents" (+45% mentions)
• "No-code automation" (+30%)
• "Workflow templates" (+25%)

Declining topics:
• "RPA bots" (-15%)
• "Manual processes" (-20%)

━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━━

🎯 RECOMMENDED ACTIONS

1. Respond to r/entrepreneur thread (high visibility)
2. Create content addressing pricing concerns
3. Target Competitor A's frustrated users
4. Develop "AI agents vs RPA" comparison piece

Twitter Streaming API / Scheduled Search
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Filter by Keywords + Criteria
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AI Analysis (Sentiment + Urgency)
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Priority Classification
     ↓
High Priority → Instant Slack Alert
Medium Priority → Batch Digest
Low Priority → Dashboard Only

Analyze this tweet mentioning our brand:

Tweet: {{tweet_text}}
Author: {{author_name}} (@{{handle}})
Followers: {{follower_count}}
Engagement: {{likes}} likes, {{retweets}} RTs, {{replies}} replies

Determine:
1. Sentiment: positive/neutral/negative
2. Intent: praise/complaint/question/comparison/feature_request
3. Urgency: immediate/same_day/can_wait
4. Public impact: high/medium/low (based on reach)
5. Response recommendation: respond/monitor/ignore

If response recommended, suggest response approach.

🐦 TWITTER ALERT - High Priority

@techinfluencer (45K followers) mentioned us:

"Just tried @YourBrand for our workflow automation.
The AI features are impressive but onboarding was
confusing. Took 3 days to figure out. Anyone else?"

📊 Analysis:
• Sentiment: Mixed (positive product, negative UX)
• Engagement: 23 likes, 5 RTs, 8 replies (growing)
• Urgency: HIGH - influencer + public complaint

💡 Recommended Response:
Acknowledge the feedback, offer personalized onboarding
help, mention you're improving the setup experience.

[View Tweet] [Draft Response] [Assign to Team]

Multi-Platform Search (Daily)
     ↓
Aggregate Competitor Mentions
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AI Categorization & Analysis
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Sentiment Trend Calculation
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Feature/Complaint Extraction
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Weekly Competitive Report
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Strategic Recommendations

Analyze these mentions of [Competitor Name]:

Mentions: {{mention_list}}

Provide:
1. Overall sentiment score (-1 to +1)
2. Top 3 praised features/aspects
3. Top 3 complaints/pain points
4. Common use cases mentioned
5. Price sensitivity indicators
6. Comparison to alternatives mentioned
7. User segment discussing (enterprise/SMB/developer)
8. Opportunity areas for our brand

=== COMPETITIVE INTELLIGENCE ===
Week of December 20-26, 2025

COMPETITOR A (Direct Competitor)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Mentions: 127 (↑ 15% from last week)
Sentiment: 0.42 (moderately positive)

Praise Categories:
• "Easy to use" - 34 mentions
• "Good integrations" - 28 mentions
• "Fast support" - 19 mentions

Complaint Categories:
• "Expensive" - 23 mentions
• "Limited customization" - 18 mentions
• "Steep learning curve for advanced" - 15 mentions

Opportunity:
→ Target users frustrated by pricing
→ Emphasize our customization options
→ Create comparison content for power users

COMPETITOR B (Indirect Competitor)
━━━━━━━━━━━━━━━━━━━━━━━━━━━━
Mentions: 89 (↓ 8% from last week)
Sentiment: 0.28 (slightly positive)

Key Insight:
Users increasingly comparing them to AI-first solutions.
Sentiment declining as AI automation becomes standard.

Opportunity:
→ Position against their legacy approach
→ Target their users seeking AI capabilities

Schedule Trigger (Daily)
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Scrape Review Sites (API/Web)
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Extract New Reviews
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AI Sentiment & Theme Analysis
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Categorize by Feature/Issue
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Alert if Negative
     ↓
Aggregate Monthly Report

Analyze this product review:

Platform: {{platform}}
Rating: {{stars}}/5
Title: {{review_title}}
Review: {{review_body}}
Reviewer: {{reviewer_title}} at {{company_size}} company

Extract:
1. Overall sentiment
2. Specific features praised (list)
3. Specific complaints (list)
4. User persona/segment
5. Key quotes worth highlighting
6. Competitive mentions (if any)
7. Actionable feedback for product team
8. Response priority: urgent/normal/none

⭐ NEW REVIEW ALERT

Platform: G2
Rating: 2/5 (negative)
Reviewer: IT Director at Enterprise (1000+ employees)

Title: "Great concept, poor execution"

Key Points:
❌ Integration setup took 2 weeks
❌ Documentation outdated
❌ Support response slow (3+ days)
✅ Once working, saves significant time

Actionable Feedback:
1. Update integration documentation
2. Review support response SLA for enterprise
3. Consider dedicated onboarding for large accounts

Competitive Mention:
"Considering switching to [Competitor] which
has better documentation"

[View Full Review] [Draft Response] [Flag for Product]

Hacker News API (Hourly)
     ↓
Search for Keywords
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Filter by Score/Comments
     ↓
AI Technical Analysis
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Classify Opportunity Type
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Alert Marketing/Dev Teams
     ↓
Track Discussion Evolution

Analyze this Hacker News discussion:

Title: {{title}}
Link: {{url}}
Score: {{points}}
Comments: {{comment_count}}
Top Comments: {{top_comments}}

For our company ({{company_description}}), assess:

1. Relevance score (1-10)
2. Opportunity type:
   - sales_lead
   - partnership
   - content_opportunity
   - competitive_intel
   - talent_recruitment
   - none

3. Discussion sentiment about our space
4. Technical concerns raised
5. Suggested engagement approach
6. Key influencers in thread (by karma/reputation)

🔶 HACKER NEWS ALERT

"Ask HN: Best open-source workflow automation tools?"
Score: 234 | Comments: 89 | Posted: 3 hours ago

Discussion Summary:
Users comparing open-source options for workflow
automation. Top suggestions: n8n, Airflow, Prefect.
Several asking about AI capabilities.

Mentions of Us: 2 (both positive)
Competitor Mentions: n8n (12), Zapier (8), Make (5)

Technical Concerns Raised:
• Self-hosting complexity
• Scaling for large workflows
• AI model integration options

Engagement Opportunity: HIGH
Suggested approach: Technical co-founder response
addressing AI integration capabilities. Keep it
informative, not salesy.

[View Discussion] [Draft Response]

Collect Daily Sentiment Scores
     ↓
Normalize Across Platforms
     ↓
Calculate Moving Averages
     ↓
Detect Anomalies/Shifts
     ↓
Correlate with Events
     ↓
Update Dashboard
     ↓
Alert on Significant Changes

{
  "date": "2025-12-26",
  "platforms": {
    "reddit": {
      "mentions": 23,
      "avg_sentiment": 0.45,
      "volume_change": "+15%"
    },
    "twitter": {
      "mentions": 156,
      "avg_sentiment": 0.32,
      "volume_change": "-5%"
    },
    "g2_reviews": {
      "new_reviews": 3,
      "avg_rating": 4.2,
      "sentiment": 0.55
    },
    "hacker_news": {
      "mentions": 5,
      "avg_sentiment": 0.28,
      "technical_sentiment": 0.35
    }
  },
  "aggregate": {
    "weighted_sentiment": 0.38,
    "total_mentions": 187,
    "trend": "stable"
  }
}

📉 SENTIMENT ANOMALY DETECTED

Current: 0.18 (7-day avg: 0.42)
Drop: -57%

Potential Causes:
1. Service incident Dec 24 (confirmed)
   - Correlated with negative spike
   - 12 tweets mentioning downtime

2. Competitor B launch Dec 23
   - Some comparison discussions
   - Not primary driver

Recommended Actions:
1. Post-incident communication
2. Proactive outreach to affected users
3. Monitor for recovery over next 3 days

Good: "your-brand" OR "your brand" OR @yourbrand
Better: Above + "your brand" -spam -unrelated -meme
Best: Above + semantic variations + misspellings

Time Savings:
- Manual monitoring: 10 hours/week
- With automation: 2 hours/week
- Savings: 8 hours × $50/hour × 52 = $20,800/year

Value Generated:
- Leads from social: 5/month × $500 ACV = $30,000/year
- Crisis prevented: 1/year × $50,000 impact = $50,000
- Competitive wins: 2/year × $10,000 = $20,000

Total Value: $120,800/year
Automation Cost: ~$2,000/year
ROI: 5,940%